Ojue, a vertical lunch box – METAPHYS

“From books and wallets to cell-phones and digital cameras, the content of any bag is full of “vertical elements.” So why do conventional lunch boxes, when placed flat in a bag have to remain as “horizontal elements”? Looking to resolve this issue, METAPHYS has created Ojue – a lunch box with a minimized base area that can be stacked vertically, allowing it to be placed neatly and freely even within the slimmest of bags. Comprised of three units, Ojue can be freely combined depending on appetite and physical condition, based on the idea of providing “vertical flexibility.””

via: Metaphys.jp